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Wheaties Celebrates the Garden
In the final season of Boston Garden, Wheaties released a special edition box featuring five Hall-of-Fame players and team patriarch Red Auerbach. “Nowhere in sports is a winning tradition more evident than with the Boston Celtics,” the box stated. The cereal brand’s claim to be “The Breakfast of Champions” made a strong case with these […]
White’s the Key
The Celtics were still flying high on the heels of their 1976 NBA World Championship title, featuring a seven-page spread dedicated to the win in the 1976-77 yearbook. Yet it was Jo Jo White, the NBA Finals MVP, who earned the cover. “There is a sense of tranquility in the locker room corner Jo Jo […]