Visitors of Boston Garden and North Station would remember the large billboard that topped the south facade of the building for decades. While it certainly had its detractors – reportedly First Lady of the United States Lady Bird Johnson wanted to tear down the board as part of the Highway Beautification Act of 1965 – it remained a local landmark. In 1998, the signage moved to the north wall of FleetCenter and greeted guests as they crossed the new Zakim Bridge. By 2011, the 147-by-35-foot sign was found to be in violation of the HBA due to a lack of state permits, yet the sign remained up. In something of a tribute to the old Garden, the billboard at TD Garden continued to display primarily Anheuser-Busch products until 2017 when it was replaced with a digital board.
Photo by Steve Lipofsky