During the 1980s, New Balance created a shoe line called Pride. James Worthy of Los Angeles Lakers fame endorsed the shoes, as did M.L. Carr of the Celtics. Carr, who won two NBA World Championship titles with Boston in 1981 and 1984, was featured in one ad with the tagline, “Nothing comes between me and my Prides.” His teammate John Havlicek got his hand on a pair and signed them.
( C ) NBA/Celtics (photo by Heritage Werks)