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Red’s Swan Song As Coach
Date: 1965-66 season
New Celtics owner Marvin Kratter persuaded Red Auerbach to coach one more season in 1965-66 before moving upstairs to concentrate on his duties as C’s general manager. The Celtics sent Red out on top, winning their eighth straight NBA World Championship title. “So people have finally decided that I help out around here,” Auerbach quipped after winning NBA Coach of the Year honors in 1965. “I have heard for so long the story of how I could never be a winner without my players. And I couldn’t. But I’m glad that people finally think I can handle a group of men. And I want to say thanks.”
( C ) NBA/Celtics