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Sign Cousy Up!
Although player shoe endorsements are part and parcel of the modern NBA, Celtics point guard Bob Cousy signed the NBA’s first ever shoe endorsement in 1958 with PF Flyer. Some shoes were designed with Cousy’s signature on the insole, but this pair had his autograph on the toe of both shoes.
( C ) NBA/Celtics (photo by Heritage Werks)