Coming off another NBA World Championship title (see the trophy on the cover here), the Celtics expected to make another deep playoff run in the 1976-77 season. Injuries to Dave Cowens and Charlie Scott plagued a team that was inconsistent, never winning or losing more than four games in a row. The Celtics managed a […]

Before a 1973 game at Boston Garden, veterans John Havlicek and Satch Sanders stood side-by-side while relative newcomers Jo Jo White and Dave Cowens engaged in conversation. The 1972-73 season would be Sanders’ last before he left to coach at Harvard, but Havlicek continued playing until 1978 when he was 38. All four men would […]

Celtics patriarch Red Auerbach posed with star players (left to right) John Havlicek, Dave Cowens and Jo Jo White. While Havlicek won eight NBA World Championship titles with the Celtics in the 1960s and 1970s, Cowens and White contributed to Boston’s titles in 1974 and 1976. The three players had something else in common: the […]

The Celtics returned to playoff form in the 1971-72 season, led by veteran John Havlicek and young stars Jo Jo White and Dave Cowens. In their second season playing together, the trio finished 1-2-3 in team scoring and helped Boston to a 56-26 record to claim the first Atlantic Division title in franchise history. Havlicek […]

The Celtics always have great point guards on their championship teams, such as Bob Cousy, K.C. Jones, Jo Jo White, Tiny Archibald and Dennis Johnson. Rajon Rondo added his name to that elite group with his play in the 2008 NBA Playoffs. Rondo averaged 10.2 points, 4.1 rebounds and 6.6 assists in the postseason, including […]

Pro Keds shoes arrived on the NBA scene in the early 1950s as a competitor to Converse Chuck Taylor’s. The Pro Keds marketing slogan of the era resembled off-court trash talk: “We challenge any other shoe. Anytime. Anywhere.” While Pro Keds were more associated with fellow Celtics legend Jo Jo White, John Havlicek signed this […]

Tommy Heinsohn and Jo Jo White, joined by Paul Westphal in this photograph, shared many memorable moments together. Heinsohn coached White and the Celtics to two NBA World Championship titles in 1974 and 1976. In 2015, Heinsohn and White shared smiles again when they were both enshrined into the Naismith Memorial Basketball Hall of Fame. […]

Watch as the Celtics battled against the Milwaukee Bucks in Game 7 of the 1974 NBA Finals. Despite the last-second loss in Game 6 from a Kareem Abdul-Jabbar hook shot, the Celtics went on the road to bring home another NBA World Championship title by winning the seventh game, 102-87.

See how the Celtics prepared for the season by watching Jo Jo White, Dave Cowens and Red Auerbach practicing at Camp Milbrook. Located an hour outside of Boston in Marshfield, Massachusetts, Milbrook was also a youth camp that Coach Auerbach helped run. He also took his Celtics teams there to practice during the summer.

Watch John Havlicek and Celtics rookie Jo Jo White combine to cut into the lead of the San Francisco Warriors. Havlicek, along with teammate Dave Cowens, would eventually sponsor White’s induction into the Naismith Memorial Basketball Hall of Fame.