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Larry’s All Star Friendship
Converse once had a near monopoly on basketball shoes with its Chuck Taylor All Stars. That legacy lasted into the 1980s when Larry Bird wore these green Converse shoes. In 1986, Bird and his rival Ma ...
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Paul Pierce is Rare
Paul Pierce’s Nike Air Max shoes featured his “The Truth” nickname embossed on the strap across the laces. Unlike many of his contemporaries, the majority of Pierce’s signature shoes were never mass-p ...
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Pierce’s Shoes for Kids
While Paul Pierce had some special player edition shoes, like these Nike Air Maxes with his surname in gold on the strap near the laces, they were only ever available for kids. Pierce later said this ...
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Rajon Rondo’s Finals Kicks
Rajon Rondo sported these Nike Hyperfuse shoes during the 2010 NBA Finals against the Los Angeles Lakers. Originally drafted in the first round of the 2006 NBA Draft by the Phoenix Suns, Rondo landed ...
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Red in the NB Center
The Celtics opened a new 70,000 square-foot practice facility called the Auerbach Center in June 2018. Boston Mayor Marty Walsh said, “This new facility brings our Celtics home. So now, they won’t jus ...
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Remembering Red Auerbach
Created following Red Auerbach’s death, Adidas produced only 938 pairs of shoes to commemorate the total number of Auerbach’s regular-season victories in his coaching career. This pair, No. 69, recogn ...
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Shaq’s Big Deal
In 2006, Shaquille O’Neal signed an endorsement deal with Chinese shoe company Li-Ning that would last until he retired. Li-Ning created two separate shoes based on Shaq’s nickname in Boston, “The Big ...
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Sign Cousy Up!
Although player shoe endorsements are part and parcel of the modern NBA, Celtics point guard Bob Cousy signed the NBA’s first ever shoe endorsement in 1958 with PF Flyer. Some shoes were designed with ...
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The Big Shamrock Player Edition
On August 4, 2010, the Celtics signed center Shaquille O’Neal to a two-year deal. The 38-year-old O’Neal previously immortalized himself in NBA history with four NBA World Championship titles with the ...
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The Havlicek Pro-Model
A product of Madison Avenue in New York City, PONY shoes appeared on the market in 1972. John Havlicek was one of the early athletes endorsing the shoes with the Havlicek Pro-Model, which had a double ...